Amazon tops last-minute holiday e-sales

SAN FRANCISCO — Amazon snapped up 49.2% of online sales the Monday before Christmas, says new retail data from Slice Intelligence. The e-commerce giant’s two-day delivery guarantee gave last-minute shoppers confidence, Brendan Witcher, principal retail analyst at Forrester, told USA Today: “Digital has taught people they can wait to the last minute.” Seattle-based Amazon’s share of the e-retail pie peaked between December 18-20 at 47.8%, 49.2% and 48.2%. Slice’s data is derived from over a million online order receipts.