AQMAT launches Well Made Here

LONGUEUIL — AQMAT, the Quebec association for the home improvement industry, has finalized the creation of a not-for-profit organization aimed at encouraging retail shoppers to buy Canadian first and to seek out hardware and building supply stores for their needs.

Called Bien Fait Ici/Well Made Here, the federally chartered organization will promote awareness of products made in Canada, notably through a distinctive logo for Quebec- and Canadian-made products. Detailed labelling will provide consumers with technical information on high-quality domestic goods.