Benjamin Moore unveils Colour of the Year

MONTVALE, N.J. ― Benjamin Moore has revealed its Colour of the Year 2020 as First Light 2102-70 , which it describes as “a soft, rosy hue blooming with potential.” The manufacturer had the turn of a new decade in mind in selecting the colour. “We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, director of colour marketing and development. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”