TROIS-RIVIÈRES — BMR Group, along with an existing BMR dealer, Pierre Naud, opened the first BMR Pro store in Quebec yesterday. The concept, the result of a $2 milion investment, is located at 2250 Boulevard des Récollets in Trois-Rivières, and will serve as a flagship store for the Pro network. The concept, part of a series of sub-banners for BMR to better define the offerings of its respective store formats, is aimed at handymen, contractors and heavy DIYers.
BMR opened its very first BMR Pro in Ontario earlier this year. Griffith Building Supply, in Greater Madawaska township, had a grand opening in the middle of May.
Along with the owners, brothers Marc-André and Phillipe Lebel (centre), on site for the store opening in Trois-Rivières were Pascal Houle, CEO of BMR Group; Jean Lamarche, mayor of the City of Trois-Rivières; Robert Aubin, member of Parliament for the city; as well as Hugo Girard, strongman and BMR ambassador (far left).
