BMR Group has partnered with Société Laurentide to launch its new house brand of paints under the brand Splendi and Splendi Supreme. Laurentide is a Quebec-based family business whose roots go back 70 years.
The new line of acrylic paints was designed at Laurentide’s own labs and designed to offer affordable, quality paints suitable for both DIY and contractor customers. The new initiative has created about 30 jobs for the company and further investments to modernize its plant in Shawinigan, Que.
(Shown l-r: André Buisson, president and CEO at Société Laurentide; Félix Buisson, VP sales at Société Laurentide; and Marc-André Lebel, co-owner of BMR Pierre Naud Stores.)
