BMR names VP for marketing, digital

BOUCHERVILLE, Que. — Groupe BMR has appointed Jonathan Gendreau as VP for Marketing and Digital Strategy. Gendreau has 13 years of experience in e-commerce and digital marketing, including seven years in the retail industry. After serving as marketing director for Lozeau from 2004 to 2011, he joined Groupe St-Hubert as senior advisor for Interactive Marketing. In 2016, he was promoted to marketing director, and in that capacity led the marketing and digital activities of the food service division.