BMR pledges to advertise through local media

BOUCHERVILLE, Que. — BMR Group has announced that it will devote close to 95 percent of its media investments over the next 12 months to local media. The media plan for the next year will be based on BMR Group’s existing strategy for digital platforms and traditional media. It will be developed through partnerships with local media industry players such as Transcontinental and Cogeco, local radio stations and Quebecor.