BMR’s online strategy supports Maritime growth

BOUCHERVILLE, Que. ― Groupe BMR says it has invested $10 million over the past two years on upgrading its e-commerce capabilities. The move is part of an overall initiative to support growth for the buying group and wholesale distributor outside its home province of Quebec. The company has been especially active in the Maritimes, where it has most recently signed Matériaux Parent, a dealer with two building centres, in Saint-Quentin and Kedgwick, N.B. Effective April 19, it will join the BMR network, bringing the number of BMR stores in New Brunswick to 11.