BSIABC unveils new visual identity

SURREY, B.C. — The board of directors of the Building Supply Industry Association of B.C. (BSIABC) unveiled a new logo at their latest annual general meeting. The logo portrays the fundamentals of the association while giving it a fresh new look. It features a tree over a house that pays tribute to the original logo in a simple and clean contemporary version with text in a softer font than previously. According to the BSIA, it is meant to be seen as a symbol of change, and a call to action for both association members and the wider building supply community.