Canac campaign highlights New Year’s resolutions

Canac marked the new year with a new publicity campaign aimed at helping Quebecers keep their resolutions by setting them in concrete—literally. “At Canac, we wished to begin the year under the banner of solidarity,” explained marketing director Patrick Delisle. “Because everyone experiences moments outside the ordinary, we wanted to extrapolate our slogan Canac helps for real to make a real difference in the lives of some Quebecers who are making resolutions.” The company collaborated with the lg2 agency for the campaign. Click here to view one of the clips (French only).