Quebec home improvement retailer Canac has partnered with Maxi (Quebec’s counterpart to No Frills) and Yum Yum Chips to create a commemorative line of potato chips in honour of the retailer’s 150th anniversary. The snack’s flavour is humorously named “Plain Gypsum with Pool Salt.”
The launch of the chips was announced April 1, sowing scepticism among consumers given Canac’s history of humorous campaigns. Julia Larivière, of communications firm Alinea, told Le Journal de Montréal.
