Canadian brands reach out over social media

TORONTO ― Technology and data company Engagement Labs has released the rankings of Canada’s Best Brands 2015 on Facebook, Twitter and Instagram, as indicated by a national survey conducted by Rogers Consumer Insights and featured in Canadian Business magazine. In order to be ranked, the brand must have originated in Canada, have a broad consumer profile, and a significant presence in two or more regions across the country. Home Hardware topped the Facebook category, while Tim Hortons dominated on Twitter and Roots Canada had the most strength on Instagram. Canadian Tire ranked number two for Twitter engagement.