Canadian Tire back with more multicultural videos and commercials

Canadian Tire has been running multicultural OLVs (online videos) and commercials for years, so it’s no surprise that they are back this winter with a new campaign.

Under the theme “Canada’s Winter Store,” an apparently immigrant family gets their initial experience of a Canadian winter. The Message, a leading marketing e-news site, said that the campaign was handled by Canadian Tire’s creative agency of record, Publicis. The 30-second spots are in English, French, and Hindi. The campaign is running from Jan. 8 through Feb. 11.