Canadian Tire introduces premium loyalty program

Canadian Tire Corp. has launched its premium online membership service, Triangle Select. The fee-based subscription program, which “delivers an enhanced value proposition to customers” according to a release, is the retailer’s answer to enhanced loyalty programs like Amazon Prime.

For $89 per year, Triangle Select members can earn CT Money even faster on all eligible purchases in-store at Canadian Tire stores, as well as Mark’s, Sport Chek, Sport Experts, Party City, and L’Équipeur, with bonus rewards. Shipping fees are reimbursed in CT Money on the first five Canadian Tire ship-to-home purchases and waived outright on online purchases over $50 from Sport Chek, Mark’s, and L’Équipeur.