Canadian Tire launches private SportChek label

Canadian Tire Corporation (CTC) has announced the launch of Forward With Design (FWD), its first in-house activewear brand. The line consists of three collections: Push (described as “elevated activewear”), Free (loungewear), and Friday (“transitional work-leisure”). Forward With Design’s full assortment is available at more than 200 SportChek and Sports Experts locations across Canada.