TORONTO — Canadian Tire is making changes to its loyalty program, rolling out the new Triangle Rewards card in the first major shakeup of the program since it first introduced a loyalty card in 2014 to enhance—and ultimately supplant—the retailer’s own Canadian Tire money. With Triangle Rewards, the company will for the first time extend its loyalty program to Sport Chek and Marks. With the digital rewards app, the card complements the familiar Canadian Tire money notes. The overhaul comes at a time when Canadian consumers are experiencing what EVP Allan MacDonald calls “loyalty fatigue”, as seen most prominently in the privacy debacle over Loblaw’s merger of the PC Points and Shoppers Optimum programs.
Canadian Tire steps up loyalty program
Most Recent
Most Read
Canadian Chamber of Commerce responds to threat of 35 percent tariffs from Trump
Mon, July 14th, 2025
Trump threatens 35 percent tariffs on Canadian goods
Fri, July 11th, 2025
Westcap acquires Darmac Framing Systems through portfolio company
Fri, July 11th, 2025
Richelieu posts Q2 financials
Fri, July 11th, 2025
RONA unveils 2024 sustainable activities
Thu, July 10th, 2025
Throwback Thursday: 25 years ago Canadian Tire launched its "Radio Days" summer promotion
Thu, July 10th, 2025
RONA Foundation supports Canadian non-profits
Wed, July 09th, 2025
Dealer News looks at Hardlines Conference, Home Depot acquisition
Wed, July 09th, 2025
BMR and Pierre Naud continue Quebec expansion
Tue, July 08th, 2025
RONA raises $365,000 for the Fondation Charles-Bruneau
Tue, July 08th, 2025