Canadian Tire Corp. will test a premium membership program to compete with Amazon Prime and Walmart.
For a flat fee, subscribers will earn bonus loyalty rewards for purchases made in-store and get free delivery for online orders. They’ll also be able to stream TV series and movies through Bell Media’s Crave platform.
“I think there was some question about our ability to compete in a digital world pre-pandemic, and I don’t think anybody should doubt our ability now,” CEO Greg Hicks said on a conference call this week.
