Canadian Tire has been recognized as one of Canada’s most trusted brands. In Léger’s Reputation 2024 Study, Canadian Tire landed in the third spot, behind international brands Google and Sony. Last year, it ranked number four. Other retailers on the list were Shoppers Drug Mart at number six, Dollarama at number nine, and Costco at number 10.
Léger surveyed more than 38,000 Canadians to explore their perspectives on close to 300 companies across 30 sectors. Conducted annually, it’s based on Léger’s six pillars of reputation—financial strength, social responsibility, honesty and transparency, quality, attachment, and innovation.
