TORONTO ― An ad by Canadian Tire that features a theme of inclusion has gone viral. While the ad was launched six months ago, it has been gaining views, thanks to a heartwarming story line that features neighbourhood children inviting a boy in a wheelchair to join their basketball game. Called “Wheels,” the ad grew from 800,000 views to more than 50 million views and 1.7 million shares in one week.
Heartwarming Canadian Tire ad goes viral
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