Heartwarming Canadian Tire ad goes viral

TORONTO ― An ad by Canadian Tire that features a theme of inclusion has gone viral. While the ad was launched six months ago, it has been gaining views, thanks to a heartwarming story line that features neighbourhood children inviting a boy in a wheelchair to join their basketball game. Called “Wheels,” the ad grew from 800,000 views to more than 50 million views and 1.7 million shares in one week.