Canadians keener, stingier about rewards points: study

TORONTO ― Canadians find greater value in their loyalty reward programs than the rest of the world and are far less likely to give them away to a charity, KPMG International found in a new report. Only about a third of Canadians prefer to donate their loyalty rewards to a good cause rather than redeem them personally, compared to 52% globally, according to the poll. Canadians are also more likely to tie brand loyalty to rewards than the company’s commitment to sustainability and the environment, with only 29% counting the latter as an important aspect of brand loyalty, compared to 37% globally. Surprisingly, Canadians seem to be more enthusiastic about collecting rewards points than redeeming them, with about $16 billion in rewards going unclaimed, according to Bond Brand Loyalty statistics.