Canton Fair launches first virtual edition

The first “cloud-based” Canton Fair enables enterprises to attract customers online

GUANGZHOU, China — The 127th China Import and Export Fair (Canton Fair) has kicked off, with the first virtual installment of the event. Nearly 26,000 companies gathered with China’s Premier Li Keqiang attending the virtual opening ceremony and remotely touring the online exhibition halls. More than 30 new product launch events between manufacturers and buyers took place on the first day. Exhibitors have arranged round-the-clock live streams for different time zones and have introduced products according to customer segments. In particular, as the stay-at-home economy develops, the demand for small home appliances is significantly increasing.

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