ST. JACOBS, Ont. ― The aisles were busy with dealers, their staff and families from across the country looking for new products and deals at the latest Home Hardware Dealer Market, which began yesterday and runs until Tuesday.
But what was most noticeable about this familiar event, which has been running in Home’s own warehouse since 1979, is how much is different. The layout has been altered to emphasize the range of services Home offers to its dealers, while emerging categories have more prominence than ever.
Dealers entering the show will find a showcase of outdoor living products to their right in what appears to be a larger space each show. To the left of the centre aisle, heavy appliances have a place of prominence, a statement about Home’s intention to capture more of this growing market.
Other parts of the business getting a push at this show include the Aeroplan loyalty program and Home’s marketing efforts to pro and contractor customers.