Cologne trade show company partners to expand in Middle East

Koelnmesse, whose events include Eisenwarenmesse—the International Hardware Fair in Cologne, Germany—has partnered with another international trade show company, dmg events. They have signed a Memorandum of Understanding to collaborate on developing key trade exhibitions across the Middle East. This strategic partnership will combine their respective brands to take advantage of growth opportunities in those growing markets, including a possible show for the hardware and tools segment.