More than half of all Canadians find buying gifts a stressful blow to the pocketbook. According to the 2024 Holiday Survey released by Spring Financial, an online lending company in Canada, spending anxiety runs high among 56 percent of Canadians. Hardest hit are Gen Z (66 percent) and millennials (64 percent). They find the financial strain of buying gifts as the most stressful part of the holiday season.
Meanwhile, 38 percent of Canadians are feeling more financial stress about buying gifts this year than last year, up from just 13 percent in 2023.
