Here’s why you might be having difficulty hiring

During a recent Retail Council of Canada seminar in Toronto, the special difficulties of hiring in a digital age were discussed by Kelly Mawhinney, a partner at Mercer Ltd., a Toronto-based HR consultancy.

Glassdoor—the heavily-visited website where employees talk about what it’s like to be a worker at a firm—is a crucial part of the equation. “Make sure your Glassdoor is clean,” Mawhinney said. “You have to be proactive there. You may not realize how many people actually go online to see what people think about your brand—or the CEO! There’s a lot going on [online]. People are much more aware about what they’re getting into.”