Home Hardware launches private brand campaign

Home Hardware has unveiled its new ‘Built to Build’ campaign as part of a relaunch for its private brand, Benchmark. Developed in collaboration with Toronto ad agency john st., the campaign will be supported through social and digital channels as well as a 30-second TV spot, in-store signage, and newly designed packaging. In French-language markets, it will be presented with the slogan “Conçus pour bâtir.”