ST. JACOBS, Ont. ― Home Hardware Stores is partnering with AQMAT’s Well Made Here campaign to put the spotlight on Canadian-made products. At the heart of this effort are two model store locations, Centre de Rénovation Sainte-Marthe-sur-le-Lac, Que., and Hawkesbury Lumber Supply Company in Ontario. At the same time, Home Hardware is bringing the Well Made Here initiative to communities across Canada, and its Dealer Support Centre has made the decision to test new P.O.P. displays and end cap merchandising.
“As a Canadian company, we understand our customers appreciate the availability of Canadian-made products,” said Joel Marks, VP of merchandise hardlines at Home Hardware Stores Ltd. “When our customers come into Home Hardware locations across the country and see the Well Made Here logo, they know they are purchasing quality items and are supporting local entrepreneurs and manufacturers.” The logo will also appear in Home Hardware print and web flyers across Canada.
