The Weather Network (TWN) launched an ad campaign using an AI-powered avatar of presenter Rachel Schoutsen. TWN partnered with Home Hardware Stores Ltd. to promote local stores during Ontario summer forecasts, including highlighting summer sales. “This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said TWN chief revenue officer Simon Jennings.
Home Hardware, The Weather Network team up for AI campaign
Most Recent
Most Read
Nominations open for Outstanding Retailer Awards
Wed, April 30th, 2025
Retail panel will discuss impacts of Buy Canadian movement
Wed, April 30th, 2025
CTC's Rex Lee named one of Canada's top execs
Wed, April 30th, 2025
Atlas Engineered Products releases Q4 results
Wed, April 30th, 2025
Liberals hold minority, Poilievre and Singh defeated
Tue, April 29th, 2025
Correction: Gillfor is distributor for West Fraser LVL in Eastern Canada
Tue, April 29th, 2025
Maxi expands outside Quebec
Tue, April 29th, 2025
BMR grows business development team
Mon, April 28th, 2025
Quebec industry gala draws record crowd to celebrate its own
Mon, April 28th, 2025
Housing starts remain at 1970s levels
Mon, April 28th, 2025