The Weather Network (TWN) launched an ad campaign using an AI-powered avatar of presenter Rachel Schoutsen. TWN partnered with Home Hardware Stores Ltd. to promote local stores during Ontario summer forecasts, including highlighting summer sales. “This partnership puts Home Hardware front and centre when Canadians are engaging with weather content and planning for the summer ahead,” said TWN chief revenue officer Simon Jennings.
Home Hardware, The Weather Network team up for AI campaign
Most Recent
Most Read
Castle takes to TV to promote its latest contest
Thu, July 04th, 2024
HBC buys Neiman Marcus department stores
Thu, July 04th, 2024
U.S. construction spending dips in May
Thu, July 04th, 2024
Throwback Thursday: 29 years ago, Home Depot Canada opposed vendor $$ hikes
Thu, July 04th, 2024
Sexton Group joins Octo buying group
Wed, July 03rd, 2024
Featured Hardlines Classified: Alliance Door Products
Wed, July 03rd, 2024
Home Hardware, The Weather Network team up for AI campaign
Tue, July 02nd, 2024
Air Miles adds more benefits to its program
Tue, July 02nd, 2024
Lowe’s CEO receives leadership award
Tue, July 02nd, 2024
Greater Vancouver RONA affiliate celebrates grand opening
Fri, June 28th, 2024