Home Hardware unveils BeautiTone Colour of the Year

BeautiTone, the private paint brand of Home Hardware Stores, has unveiled its 2023 Exterior Colour of the Year. Called “Western White,” it’s described as a “calming, pacific neutral that draws influence from the undertones of Canada’s western red cedars, lending it both a timeless and contemporary look.”

The colour has been designed to interact unobtrusively with its surroundings as a holistic complement to  outdoor elements such as natural wood, stonework, and landscapes. “Western White breathes new life into aged homes or modern architecture by complementing a wide range of colours,” said Darryl Allen, private brands creative manager at Home Hardware Stores Ltd., in a release.