HTV Special: Lowe’s focus on contractors

BURLINGTON, Ont. — Seeking to understand why contractors shop—or choose not to shop—in its stores, Lowe’s Canada underwent extensive field research and customer surveys to better understand the mind of this valued customer segment. “We wanted to understand how they were thinking so we could make it easier for them to shop,” said Sylvain Prud’homme, president of Lowe’s Canada. Watch the YouTube video below to see Sylvain Prud’homme explain the company’s contractor-focused strategy.