TORONTO — Canadian Tire has a new strategy to make it easier for online shoppers to find merchandise from its Sport Chek banner. A YouTube video is embedded with links to several product pages, in a kind of electronic Advent calendar. The technology is basic so far: the links to the products are stacked in a column to the right of the action. But other similar advertisements have “tagged” moving items in the videos themselves with clickable links to purchase forms, according to Reuters.
Interactive video guides shoppers
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