BMR Group has chosen JRTech Solutions as its exclusive provider of electronic shelf labels, the companies have announced. JRTech’s first installation within a BMR store was in 2010 and it has since spread to more than 100 stores within the BMR network.
In a release, Martin Lecomte, BMR’s VP of corporate store operations and dealer service, praised JRTech’s technology, noting the manufacturer has “consistently demonstrated exceptional service”. At the same time, he acknowledged “our duty to remain objective and continually evaluate alternative solutions on the market”.
