RCR restructures sales force in B.C., Alta., Ont., & Que.

BOUCHERVILLE, Que. ― RCR, a legacy brand in Quebec for more than 70 years, has announced it will reorganize its sales structure, with changes effective by the end of summer. “Our growth and expansion over the years has resulted in an unprecedented level of complexity, requiring that our sales representation team be only formed of the most seasoned and versatile experts,” said Frédéric Guay, executive vice president of sales for RCR. As a result, the company will bring its sales in house for British Columbia, Alberta, Ontario, and Quebec. Dymon Sales will continue to handle Saskatchewan and Manitoba, while KM Agency will continue with the RCR accounts in Atlantic Canada.