Laferté implements JRTech shelf labels

Laferté Renovation Center, an ILDC member based in St-Hyacinthe, Que., has adopted JRTech Solutions’ PRICER labels, becoming the first North American hardware chain to make the move to fully graphic electronic shelf labels (ESL).

“PRICER electronic labels allow us to focus more of our efforts on customer service and not on operational tasks like changing prices or putting up promotional posters,” Patrick Lapointe, Laferté’s general manager, said in a release. Montreal-based JRTech has provided retailers with efficiency-enhancing technologies since 2008.