Lee Valley Tools’ new campaign: building community among craftspeople

To celebrate National Woodworking Month, Lee Valley Tools has a new branding campaign: Making Happiness. Throughout the month of April, the specialty tool and woodworking retailer is hosting in-store events and interactive workshops, while releasing original content intended to inspire the Lee Valley community of woodworkers, hobbyists, and garden enthusiasts.

The company launched the campaign last week with a series of online and in-store activations, including power tool demos, giveaways, and contests.

(Full story on Lee Valley’s latest promotional activities in today’s edition of our legacy newsletter, Hardlines Weekly Report. To get a free trial subscription to HWR, click here now!)