Lessons from your local coffee shop: be consistent

How does one coffee shop stand out from another? By providing a combination of top-notch service and a consistent experience. This was the observation of one retail executive speaking at last week’s DX3 conference for retail and tech, held in Toronto. Armin Yassaie is a partner with Mos Mos Coffee, a small chain with locations in Toronto’s business district. Yassaie stressed the importance building customer expectations—then living up to them.