Loblaw launches online marketplace with new brands

BRAMPTON, Ont. ― Loblaw Cos. Ltd. has launched a “curated marketplace” online, featuring brands and products not previously available through its retail banners, in a move to eat into Amazon’s Canadian market share. “We’ve curated an assortment of products for our customers, based on the belief they are looking for the increased convenience of buying complementary products from complementary brands while they shop with us,” spokesperson Catherine Thomas wrote in an email to the Canadian Press. Building on the existing PC Express platform, which offers BOPIS and home delivery options, the new marketplace is open to customers of the Loblaws, Real Canadian Super Store and Atlantic Super Store banners, but is not yet offered in Quebec.