Loblaw launches value-based concept stores

Loblaw Companies Ltd. has announced plans to pilot a new concept of value-based no name stores in September in three Ontario markets: Windsor, St. Catharines, and Brockville. The no name store will have lower operating costs and carry only a targeted assortment of products. The company plans to lower operating costs by shortening hours, offering limited products, no refrigeration, and reduced logistical costs.

Sarah McGoldrick