Lowe’s Canada has introduced a brand-new blitz to appeal to its contractor customers during Black Friday month. Called PROvember, it features products and prizes for the company’s growing base of pro customers.
From Nov.4 to Dec.1, pro customers will be celebrated and rewarded. Through a mix of in-store activities and media investments throughout the month, Lowe’s Canada is looking to strengthen its position as a destination for pros. The promotion includes the company’s 77 RONA affiliated dealers, who offer the VIPpro program.
(More on how retailers are confronting Black Friday, and the supply chain issues facing the coming holiday season, in Monday’s weekly edition of our Hardlines newsletter! Don’t miss it!)
