BOUCHERVILLE, Que. — Lowe’s Canada has announced that its Heroes Campaign has raised more than $2.1 million for some 235 non-profit organizations and public schools across the country. This year, for the first time, 47 stores affiliated with the RONA banner and five distribution centres in the network joined Lowe’s, RONA and Reno-Depot corporate stores in the campaign. Throughout September, 289 Lowe’s Canada network sites joined forces to raise funds in support of their chosen partner organization’s mission or specific project.
As in the past, 50 percent of the amounts raised were matched by Lowe’s Canada, up to a maximum of $2,000 per store or distribution centre. Exceptionally this year, Lowe’s Canada also provided an additional amount of $800,000, which was allocated in proportion to the sums raised by participating sites.
“Because of its very local character, this campaign always garners a great deal of enthusiasm from our teams and customers,” Jean-Sébastien Lamoureux, senior VP of public affairs, asset protection and sustainable development, said. “It was so popular this year that associates from a fifth distribution centre decided to join the initiative along the way.”
