BOUCHERVILLE, Que. — Lowe’s Canada has taken its virtual-reality “Holoroom” to the next level. The Holoroom, designed by Lowe’s own Innovation Labs, is an immersive design and visualization tool that was first tested in Canada. It lets users customize the Holoroom with paint colours and décor features that simulate their own home. Now, the virtual reality experience will allow customers to simulate using and installing products in a virtual “skills clinic.”
The latest iteration of the technology is debuting this month in a Lowe’s store in Burlington, Ont., followed by a RONA store in Beloeil, Que., a few weeks later.
