BOUCHERVILLE, Que. — Lowe’s Canada kicks off its annual Heroes campaign this week. Every autumn, the campaign sees Lowe’s, RONA and Reno-Depot corporate stores collect in-store donations to help a local non-profit organization or public school in their community fulfil its mission or carry out a specific project. At the end of the campaign, Lowe’s Canada matches 50 percent of the funds raised by stores, up to $2,000 per store. This year, for the very first time, four distribution centres as well as 47 RONA affiliate stores will take part, bringing the number of participating locations to 287 nationwide.
In total, more than 235 organizations will benefit from this latest edition of the Lowe’s Canada Heroes campaign, which runs for the month of September. “This year, more than ever, we have seen the tremendous impact that neighbourly gestures and community support can have,” said Jean-Sébastien Lamoureux, senior VP, public affairs, asset protection and sustainable development at Lowe’s Canada. “As several families across the country have been hit hard over the past few months, this annual campaign created to give directly back to the communities that welcome our stores takes on a whole new meaning.”
