BOUCHERVILLE, Que. — Lowe’s Canada has partnered with Sico to launch the Colour Selector by Sico on rona.ca and renodepot.com. The new tool lets RONA and Reno-Depot customers view some 1,800 colours available in the Sico catalogue and purchase tinted paint online from home. It follows the Stay safe, Stay home campaign launched earlier in April to encourage consumers to turn to e-commerce for their non-urgent needs.
According to Catherine Laporte, Lowe’s Canada’s marketing VP, the project was already in the works at the time of the COVID-19 outbreak, with a launch planned for later this year. “Given the current context, we redoubled our efforts to offer this service to our customers sooner than expected so they would not have to visit our stores to buy Sico tinted paint,” she explained in a release.
