Lowe’s Canada said this week it has raised a total of $73,328 for Movember through its PROvember campaign was aimed at pro customers. The sum was almost triple the initial goal of $25,000. Movember is the leading philanthropic organization dedicated to men’s health, focusing on mental health and suicide prevention, prostate cancer, and testicular cancer.
Catherine Laporte, VP of marketing at Lowe’s Canada, explained that the campaign was “directly linked to our VIPpro program” and designed to appeal to the company’s pro customers, who are “predominantly male”.
