Lowe’s Cos. gets into advertising business

Lowe’s Cos. is launching an advertising venture, One Roof Media Network, to sell ads on its website and app. It will also make its first-party data available for use in targeted ads elsewhere.

“Retail media has become a growing area of interest for advertisers and Lowe’s big, aggregated audience makes us uniquely suited to deliver on that,” said Marisa Thalberg, EVP and chief brand and marketing officer.