Lowe’s Cos. gets into advertising business

Lowe's Launches Lowe's One Roof Media Network, A New Kind of Retail Media  Sales and Marketing ServiceLowe’s Cos. is launching an advertising venture, One Roof Media Network, to sell ads on its website and app. It will also make its first-party data available for use in targeted ads elsewhere.

“Retail media has become a growing area of interest for advertisers and Lowe’s big, aggregated audience makes us uniquely suited to deliver on that,” said Marisa Thalberg, EVP and chief brand and marketing officer.