Lowe’s Cos. launches custom curations

Lowe’s Cos. has introduced the Lowe’s House of Curators, a series of design collections curated by tastemakers of note. For the first selections, the retailer partnered with interior designer Iris Apfel. They include Palm Beach in Your Backyard, a line of 52 outdoor living products, and the 70 pieces in Modern Maximalism, which combine “small details with big personalities.”

“Just as Lowe’s has been at the forefront of home for the much of the past 100 years, Iris has been at the center of style for much of the past 100 years,” said Marisa Thalberg, EVP and chief brand and marketing officer, “and through her impeccable design eye, we hope to enable consumers to see how their dream spaces can be created with the products we sell every day.”