MOORESVILLE, N.C. — Lowe’s Cos. today is introducing its “Total Home” strategy to drive growth in its share of the market. “At Lowe’s we will be committed to offering everything a homeowner needs to provide a ‘total home solution’ across every area in the home. This includes products and services for everything needed to repair and improve the home, for DIY and Pro customers alike, across all décor categories including paint, as well as simple and complex installations,” said Marvin R. Ellison, CEO and president of Lowe’s Cos.
“Our Total Home strategy will enhance customer engagement and grow market share by intensifying our focus on the Pro customer, expanding our online business, modernizing installation services, improving localization efforts and elevating our product assortment.”
