What better way to attract the next generation of customers than to host birthday parties for them? That’s just what Lowe’s in the U.S. has done. It’s introduced an in-store birthday party program that aims to inspire the next generation of builders—and give their parents (the paying customers) an option for entertaining their kids.
The so-called “Build a Birthday” parties add a new dimension to the retailer’s long-standing monthly kids’ workshops. So far, parents can book a paid, private party in 10 Lowe’s stores across the U.S.