Lowe’s offers kids’ birthday parties in some U.S. stores

What better way to attract the next generation of customers than to host birthday parties for them? That’s just what Lowe’s in the U.S. has done. It’s introduced an in-store birthday party program that aims to inspire the next generation of builders—and give their parents (the paying customers) an option for entertaining their kids.

The so-called “Build a Birthday” parties add a new dimension to the retailer’s long-standing monthly kids’ workshops. So far, parents can book a paid, private party in 10 Lowe’s stores across the U.S.

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