Lowe’s partners with Vibenomics for in-store audio ads

Lowe’s Cos. recently partnered with Mood Media subsidiary Vibenomics to produce in-store digital advertising. According to a Vibenomics press release, Lowe’s will soon be able to implement targeted chain-wide in-store audio programing ad purchases for in-store brands, becoming the first company in the home improvement industry to do so.

Rebecca Dumais