Lowe’s reaches out to pro customers online

MOORESVILLE, N.C. ― Lowe’s has updated its LowesForPros.com site in a bid to boost its appeal among contractors and other professional customers. The company said it built on feedback from professional users, including property management companies. The newly revamped site continues Lowe’s trend over several quarters of wooing professional customers, who are currently a small but lucrative segment of Lowe’s base. New features include custom catalogue building and a BOPIS option.